Blog

June 3rd, 2014

SocialMedia_June02_CSocial media is quickly becoming one of the more useful marketing tools a business has. While a corporate profile can be a great way to connect with existing customers, many businesses find that because of the high number of people actually using these sites, these platforms are perfect for marketing and advertising, and ultimately in reaching and penetrating target markets. One way you can get your ads in front of people is through the use of social PPC.

Define social PPC

Businesses who advertise through social media have a number of ways they can get their ads and content seen on this platform. The most popular is based on one of the Internet's oldest marketing schemes: Pay-per-Click, or PPC.

In a broad sense, PPC is the act of paying an advertiser or website to place ads at strategic locations. Placing these ads is usually free, or comes with a nominal fee, but when a user clicks on the ad and goes to the destination site, the owner of the ad pays the advertiser or site a small fee.

In relation to social media, social PPC is simply ads which are placed on the social networks. For example, you can pay Facebook to place an ad on the right-hand bar of certain user's News Feeds. If they click on the ad, Facebook will then charge you a set amount for that click.

Where social PPC differs from other types of PPC, more specifically search PPC - paying search engines to display your ads - is that it is more display oriented. With search PPC, you pay the engine to show your ad when specific search keywords are entered. With social PPC, you pay the site to display your ad regardless of what the user is looking at.

3 Common misconceptions about social PPC

While this process is becoming more popular with businesses, especially those who have integrated social media into their marketing plans, there are some common misconceptions that seem to be floating around.

1. Starting small is the way to go

As with most strategies in business, when starting something new you often want to test the waters before jumping in full scale. Many companies who are trying social PPC for the first time will often start with one or two campaigns running at the same time. While this may work for small businesses with an unproven profile, those with an established profile and marketing strategy may want to try running 3-5 campaigns at the same time.

The reason for this strategy is that it can help spread out the overall views, along with enhancing the quality of information and results. For example, you can easily compare and establish what is working when you have more than two alternatives to compare.

2. You need to be active on the services you target

Despite what some people in charge of marketing believe, you don't need to be active on a social network in order to be able to use social PPC features. Many networks, like Twitter, simply require that you have an account in order to be able to use the ad features.

If you do want to use the ad features of different social networks, you should be sure to at least have a fully completed profile. This includes address, name, location, and business info. Of course, if you want to enhance the success of your initiative, an active profile will help but it is not necessary.

The best example of this is if you want to use the promoted post feature in Facebook. You will need to have content in order to actually use this feature successfully and the more content and followers you have, the higher the chances of what you promote being seen.

3. You MUST be using Facebook Ads

Facebook is the most popular social media platform, and many businesses already have a Facebook Page. But many feel that in order to maximize the potential of their Page, they need to be advertising using Facebook Ads.

Sure, it can help to use this service, but it isn't the only one out there. You do have other options, including different platforms such as LinkedIn and Twitter. To really get the most out of a social PPC campaign you should try different platforms anyway. For example, if you want to target other business customers try using LinkedIn, which is where this target group may be more likely to be found than through Facebook.

Looking to learn more about social PPC or using social media in your company? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 30th, 2014

voip_May26_CImplementation of a VoIP solution can offer businesses many tangible benefits. However, without proper management and IT support for VoIP solutions, you could see a negative impact on your productivity. You may experience limited communication from both customers and employees, especially when it comes to mobile or remote workers. The challenge is how you can expand your VoIP capabilities to become effective on-the-go.

To benefit from the positives that VoIP can bring to businesses it is necessary that VoIP works with the reality of your business needs. When it comes to catering for out-of-office workers, there are a variety of ways you can help expand the mobility of your VoIP services.

1. Look into Unified Communications

If your employees are able to bring their own personal mobile device to work, your IT administrators likely rely heavily on users complying with your company’s policies. It is up to you to establish good security and compliance measures in order to meet the needs of both your customers and employees.

A solid solution is to look into Unified Communications (UC), which integrates real-time communication services such as instant messaging, telephony, data sharing, and video conferencing. In other words, UC helps bridge the gap between VoIP and other computer-related communication technologies, as well as help control presence, a status indicator that conveys willingness to communicate and single number reach.

2. Employ easy to use apps

Believe it or not, most top-rated business apps began as user-focused tools to help people find data more independently. Some of these apps have transformed into more customized tools to keep focus on specific business needs. The one problem with this is that satisfying these needs often sacrifices overall usability. If your employees are struggling to use the mobile version of your VoIP solution, then they likely won't.

What this can lead to, especially when a mobile solution is required, is use of unauthorized apps. The problem then is that this can lead to an increased security risk. To avoid this, try implementing an app or tool that is easy to use, easy to navigate and easy to manage.

3. Work with an experienced solution manager

When looking to expand existing VoIP solutions, or implement new ones, it can be tough to actually manage the solution and ensure that it works when you need it to. One of the best ways to achieve this is to work with an IT partner like us. The perk to outsourcing management of a solution to us is that you can have us get your apps and solution set up and then take over administration of your mobile services once his is established.

4. Cloud support

Having on-premise equipment and support for your VoIP solution is a good idea. However, the problem here is your existing IT team may not be ready for the challenge of providing cloud-based mobile app or voice support. We recommend you go for a hosted VoIP solution, which delivers the same cost-effective, network-based service but where the equipment is based at a provider’s site rather than in your data center. This eliminates the cost of on-premise gear, maintenance costs, and overall management, while increasing the overall effectiveness of your mobile solution.

Expanding VoIP mobile capabilities can enhance business productivity by effectively keeping both your customers and employees in contact with your business more easily. If you’re interested in learning more about VoIP solutions, don’t hesitate to contact us today.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
May 29th, 2014

Productivity_May26_CThe corporate workspace is an area where focus is as critical as productivity. However, because of office distractions, many employees often struggle to focus on what needs to be achieved, resulting in increased company expenses and less effective output. While a drop in productivity sometimes cannot be avoided from time-to-time, there are ways to ensure that it doesn't decline too much.

When it comes to problems with productivity, it can sometimes be difficult to spot what the main issues are. Productivity can suffer over time as challenges and work habits have an effect on what is achieved and how. Even if you're not aware of any productivity concerns, it is worthwhile checking from time to time where you can boost efficiency.

Prepare for the day ahead

Nothing is as important as knowing which of your tasks matter the most. Collect your thoughts the night before and create a to-do list for the next day. Determine which demand needs immediate attention and which can be done later that day.

A priority list will enable you to focus on those business needs that require immediate attention, allowing you to complete more tasks. By allocating a specific order and time to each individual job you will be able to more clearly achieve and evaluate your progress at the end of the day.

Shut personal connections out

The worst distraction in the office is employee connectivity to the outside world. Social networking sites, emails, and personal calls divert the focus from significant and pressing work concerns to personal matters.

The key here is to look at how you can contain the social aspects which make work enjoyable and employees happy, and balance this personal freedom with the demands of your business. You may find that restrictions are needed, such as limiting personal phone calls. Some companies impose a ban on social media sites and keep a tighter reign on personal communications. Other companies keep a more open policy but instead instill in employees a personal responsibility to impose limits on their own behavior.

Get in the working zone By showing your colleagues that you are busy and concentrating on your work you put up a barrier to them distracting you. By being polite and friendly but putting your work game face on you can show your determination and produce results to show at the end of the day. It's easy for time to drift by with idle chat and unnecessary interruptions which could wait until break time.

Set personal deadlines

You may have a deadline set by the demands of a job you are focusing on, or set by someone working with you, but personal deadlines are also necessary. By giving yourself a set time to furnish reports and deliver outcomes, for example, you keep yourself focused and produce results. Keep your desk free from piled-up paperwork and tasks so you do not have to cram to meet deadlines.

Determine your distractions

Know which, from among the office clamor, distracts you the most and create a way to eliminate, minimize or extract yourself from this problem. Is it noise from other people that is bothering you or perhaps as simple as the pop-up notifications on your computer screen? Do yourself a favor and deal with it.

Focus is at the core of these guidelines. Start asking yourself what is preventing you from concentrating. Look at how you work and what the situation is when you're in the flow and getting what you need to achieve done.

Productivity is essential in the corporate world as it is about fulfilling goals, ambitions and commitments, which can have a spillover effect on your life outside of work too. Determine which from among your tasks need to be fulfilled first, focus and boost your productivity.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
May 29th, 2014

BusinessValue_May26_CSocial media has become such a large part of business strategy and marketing. Many businesses invest time, money and energy into creating a wide variety of content for their social media platforms. One of the most popular types of content is articles. While many businesses go to great lengths to create articles, some have a problem with ensuring or increasing the chance that what they write and post will be shared.

The key to getting your content shared

There are countless blog posts on how to create content that is shareable. And to create content that will be shared by users on social media and other platforms you need to know why content gets shared in the first place.

In order to help, we scoured the Internet and found a great article over at OK Dork, which was written by the content masters at BuzzSumo. This article listed things you can do to increase the shareability of the content you produce. While it is quite a long article, we found there were some great tips worth talking about here. In order to make things a little easier, we have split this article into two parts. Here are the first five tips you can leverage to increase the reach of your content, and more specifically the blog articles you create:

Create longer content

Take a look at what people share on their social media profiles and there is little doubt that the vast majority of content is short, and can range from often photos and videos of funny cats to memes. But look at the articles that are shared and you will often find that the most popular ones are actually longer, or long-form as they are referred to by content experts.

The main reason for this is because there are fewer long-form article creators out there, and there is a demand for higher quality, well researched and well-written articles. Sharing this type of content generally adds some depth to a posting which can create a more involved and sustained dialogue.

You might want to mix it up to increase shareability by creating some articles which follow this longer style approach. You could try writing shorter articles on a regular basis, for example, with a 2000 word article say once a month.

People like images

Think about the last time you read an article in the newspaper without an image, or even saw a link on social media without an image. Did you remember the content, or did you even click on the link? Many people wouldn't. So, if you want your content to be shared on social media add some visuals.

With longer content visuals not only serve to draw the eyes of the reader and break up content to keep the reader engaged. For shorter pieces, an image can attract initial attention and give the reader some an idea about what the subject of the content is.

The key here is to include visuals with every piece of content. Make sure that the image relates to the content and is interesting enough to capture attention, enough that users will want to share what they see and read.

Even Twitter users like images

Although Twitter is largely based on text posts visual content tends to be shared more by users of this platform.

As per the point above, try to have a visual with every piece of content. If you are an avid Twitter user, try coming up with titles or overviews that are 100 characters or less. This will leave room for a link on Twitter to the content. If social media users likes the content, and there is an image too, chances are higher that they will share it via Twitter.

Using certain emotions really helps

If you want people to share your content, you need to write articles that evoke emotion. The three most successful, when it comes to sharing, are:
  • Awe
  • Laughter
  • Amusement
If your article inspires one of these three emotions, you have a drastically higher chance of the content being shared. Generally speaking, if content makes someone laugh or think about an issue then are more likely to share what resonates with them.

The other emotion to capitalize on is selfishness. Take a look at your Facebook News Feed and we guarantee that you will see a ton of quizzes shared by people. These quizzes are usually something like "What TV character would you be?, or "What's your dream job?", etc. While entertaining, these quizzes appeal to our more narcissistic sides. They provide little to no value to your followers, but they can be fun and help social media users establish an identity which they can compare with others trying out the same 'test'.

You can also try to create articles that challenge normal assumptions or are opinion pieces on relevant hot-button issues. The spark of debate that the content ignites is sure to attract interaction with comments and sharing, and you can also keep interest going via social media.

Users love infographics and lists

When writing your articles, you have a wide variety of ways you can format your content. Most people will agree that your articles, regardless of length, need to be broken down into easy to read sections, especially if you want to keep mobile users reading. There are a number of ways you can do this, but the two most popular are through infographics and lists.

What this tells us is that readers generally prefer content that can:

  • Display a large amount of information in a clean, easy to read, and visual format i.e., infographics.
  • Are scannable.Take for example list articles. You can format these to be highly scannable, yet still include all the essential information.
  • Tell us what to expect. We like to know what an article is about before we read it.
If you are writing longer articles that contain a large amount of information try creating an infographic, and summarizing the most important parts in a list.

Next month we will reveal five more tips to enhance content sharing. In the mean time, if you have any questions about creating effective content or on social media, contact us today.

Published with permission from TechAdvisory.org. Source.

May 28th, 2014

iPhone_May26_CThe Apple iPhone is one of the most desired business devices, because of the wide variety of features it offers and delivers well. One of the most demanded features of even the most basic smartphone though is the ability to connect and get online. However, did you know that one way of getting connected is through a feature called tethering? Many users aren't aware of it, are you?

Tethering defined

Tethering, mobile devices is the act of connecting your phone to another phone or another device, so that the Internet or data connection can be shared. Your iPhone can either share its data connection with another device, or have that device share its connection with your phone, allowing you to go online.

USB connection

A USB connection allows you to connect directly to your laptop without draining your phone's battery. It is a way to connect securely and browse Web pages faster than other types of. However, It can drain your laptop’s battery since this connection instantly charges your iPhone.

USB also minimizes movement and device connection since you are plugged into your laptop and the wire won’t let you go anywhere too far. Be sure to bring your laptop’s charger and that you leave your phone somewhere safe should you need to step away from your computer. Tethering your device via USB connection promises a fast and secure connection.

Bluetooth connection

Bluetooth connection receives the slowest signal from an Internet modem by far. On the other hand, the wireless connection allows users to move freely and preserve battery life longer than with WiFi connection. The trade off here is better battery life at the expense of slower Internet speeds.

If you forgot your USB cable and can’t seem to connect through WiFi, then your last resort would be to connect through Bluetooth to connect to the Web, which is better than having no connection at all.

WiFi connection

Wireless LAN connection can be best set up through WiFi because it receives data speed far faster than Bluetooth. This ensures a faster connection and maximum mobility as the wireless connection enables you to move freely within the signal range.

The down side of WiFi, though, is its ability to empty your battery in the shortest time. This type of tethering can drain your battery faster than any other, so make sure that when you use your WiFi to connect to a hotspot, you are either fully charged or you bring your charger with you.

The ability to connect anywhere using another device can make your online life easier and more convenient. Through this, you can check important Web updates such as email, online documents, and access other Web data without having to pay through data plans.

Whichever option you choose in getting your device connected, what’s certain is the value you’ll get from it will outweigh its cost. Maximize your phone’s capabilities through tethering and say goodbye to your life offline.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
May 28th, 2014

iPhone_May26_CThe Apple iPhone is one of the most desired business devices, because of the wide variety of features it offers and delivers well. One of the most demanded features of even the most basic smartphone though is the ability to connect and get online. However, did you know that one way of getting connected is through a feature called tethering? Many users aren't aware of it, are you?

Tethering defined

Tethering, mobile devices is the act of connecting your phone to another phone or another device, so that the Internet or data connection can be shared. Your iPhone can either share its data connection with another device, or have that device share its connection with your phone, allowing you to go online.

USB connection

A USB connection allows you to connect directly to your laptop without draining your phone's battery. It is a way to connect securely and browse Web pages faster than other types of. However, It can drain your laptop’s battery since this connection instantly charges your iPhone.

USB also minimizes movement and device connection since you are plugged into your laptop and the wire won’t let you go anywhere too far. Be sure to bring your laptop’s charger and that you leave your phone somewhere safe should you need to step away from your computer. Tethering your device via USB connection promises a fast and secure connection.

Bluetooth connection

Bluetooth connection receives the slowest signal from an Internet modem by far. On the other hand, the wireless connection allows users to move freely and preserve battery life longer than with WiFi connection. The trade off here is better battery life at the expense of slower Internet speeds.

If you forgot your USB cable and can’t seem to connect through WiFi, then your last resort would be to connect through Bluetooth to connect to the Web, which is better than having no connection at all.

WiFi connection

Wireless LAN connection can be best set up through WiFi because it receives data speed far faster than Bluetooth. This ensures a faster connection and maximum mobility as the wireless connection enables you to move freely within the signal range.

The down side of WiFi, though, is its ability to empty your battery in the shortest time. This type of tethering can drain your battery faster than any other, so make sure that when you use your WiFi to connect to a hotspot, you are either fully charged or you bring your charger with you.

The ability to connect anywhere using another device can make your online life easier and more convenient. Through this, you can check important Web updates such as email, online documents, and access other Web data without having to pay through data plans.

Whichever option you choose in getting your device connected, what’s certain is the value you’ll get from it will outweigh its cost. Maximize your phone’s capabilities through tethering and say goodbye to your life offline.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
May 28th, 2014

Web_May26_CIf you've recently been keeping up with what's going on in the world of technology, then you will likely have come across the term 'net neutrality'. This is arguably one of the most popular tech topics of the year and it is important that a good portion of companies are up to date with it. Net neutrality entails a complicated and complex problem and many are unsure as to what it is and how, or if, they will be affected by it.

What is net neutrality?

Without the Internet, modern society would undoubtedly grind to a halt. Think of the last time the Internet was down. How did your employees react? If they are like most everyone else, they probably were at a loss as to what to do.

The Internet was first created to be a kind of forum where people could have access to any information they needed. This open format is what defines the Internet, and Tim Wu, a Professor at Columbia Law School came up with a term to describe this phenomenon - net neutrality.

Net neutrality is the concept that the Internet is an open place, where all websites and services regardless of their size and popularity are equal, and should be equally accessible as long as the content they contain is legally all.

What is the problem?

At the moment, the Internet is open, meaning you are able to access every legal website. But it appears as if this could be changing, in the US at least. In early May of this year, the FCC (Federal Communications Commission) released a potential bill for public comment whereby Internet Service Providers would be able to charge Internet based companies for faster access to their sites. For example, an ISP could go to Facebook and tell the social media site that if they pay then the ISP will speed up the connection speed for the service, allowing users faster access.

What this would do, is essentially violate net neutrality; allowing companies who can pay the fees demanded by the ISPs an advantage over those who don't have access to the same funds. Think of it this way: If a website is slow to load, people will go to another similar service that is quicker. In the future, the reason this second service is quicker could be because payment has been made to an ISP so the site is delivered faster to users who are connected to the net using that service.

What this could equate to is an unfair advantage for some companies, especially larger ones with access to greater funds. That being said, it is important to stress that this idea is just at the proposal stage and will need approval from the US Government before it can be enacted.

How does this affect my company?

At the moment, there is little you need to be worried about. However, if there is a change in law then you will need to know how the different ISPs plan to charge customers for access speeds.

If your business is outside of the US, there is probably not a lot you have to worry about for the time being, as this law will only apply to sites and ISPs in the US. Of course, US based ISPs have massive influence on ISPs in other countries and what they do is often mirrored globally.

Regardless of your location, what you can do for now is follow the news. The FCC has the current proposal our for public review until September 2014, and then there may be a move forward to getting it approved. Watch this space!

Published with permission from TechAdvisory.org. Source.

Topic Web
May 23rd, 2014

iPad_May19_CSafari is the default browser on all Apple systems. Many business users who have iPads tend to stick with this browser, largely because it offers all of the same plus points as other browsers and tends to work well on the Apple system. Safari has some great features but some, such as the Favorites Bar can remain hidden unless you activate them. The benefit of this is that this will allow you to do more with your browser.

While loading pages using Safari may happen in a blink of an eye, typing and retyping url addresses can be a hassle. Safari’s bookmarking toolbar, known as Favorites Bar, is one way to save your favorite Web addresses for future browsing. However, this is often hidden with the default setting.

By enabling the Favorites Bar on your device, you can create a handy tool to hold all your saved Web pages for future reference. You can access these files in a single click and make browsing frequently visited sites quicker and easier. Here are some steps and guidelines to assist you in using iPad’s Favorites Bar.

Show the Favorites Bar in your browser

To show your favorite pages on your Web browser, go to your device’s Settings menu and look for Safari. You’ll then see a number of options at the right side of your display. In the General Options, tap the Show Favorites Bar so that the switch turns green, indicating its activation.

Once this is enabled, you can then head back to Safari and browse as you save and edit the most important pages on your browser. These pages will be lined up below your address bar for easy access.

Add a bookmark

Add a page to your list of favorites by clicking the Share button at the left side of the address bar for that page. The dialog box will show several options, so tap Bookmark and input specific details before you hit Save.

Edit and delete saved pages

Your saved sites might be good for a long time to come or just in the short-term. When a site becomes redundant or you want to demote it, you can delete this from your bookmarks folder or place it at the bottom of your list, below more important and more frequently used sites.

To be able to do this, go to the Bookmarks button at the right of your address bar and tap on Favorites from the dropdown list. The sites you have saved will be shown. Tap Edit at the bottom right of the dialog box. You will then see a circular red button at the left side of your list while on the right side will be an arrow and a set of multiple horizontal lines at the far right.

You can delete the pages by tapping the red minus button at the left side or rearrange them by pressing the horizontal lines and dragging the pages where you prefer them to be. Tap the arrow to edit site information such as title, link, and location.

The Safari Favorites Bar can help you navigate and get to your most visited sites more easily and efficiently and being so easy to set up there really is no reason not to utilize this feature. For businesses, getting quickly to sites that are used all the time increases productivity and efficiency.

If you are looking to learn more about the iPad and how you can use it in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic iPad
May 22nd, 2014

BI_May19_CPredicting the future is a skill many business owners wish they could have. After all, if you could tell what will happen six months from now, you might find that business would be infinitely easier. Of course, this is not possible to such a precise extent. That being said, businesses do have tools at their disposal that they can use to attempt to predict the future, such as predictive analytics.

What is predictive analytics?

Before looking at why businesses might want to implement this type of analytics into their operations, it's worthwhile defining what exactly predictive analytics is. Simply put, predictive analytics is a form of business intelligence that focuses on combing existing information for patterns and useful data that can then be used to make predictions on future outcomes or to identify trends.

It is important to stress that this form of analytics does not tell you what is going to happen. Instead, it is used to figure out what might happen. Think of it as similar to a weather forecast for your business - meteorologists can never tell you what the weather will be like over the next week, they merely use the data they have at their disposal to forecast what the outlook is likely to be in the next few days.

The vast majority of companies who apply these analytics to their business often do so to gain a better understanding of their customers, partners, and other stakeholders. From this they can better identify possible risks and opportunities.

Five reasons to use predictive analytics:

  1. Compete better - Companies who use predictive analysis can generally compete smarter. This is because they can leverage existing data to figure out why their customers choose them. By doing the same, you can then focus on highlighting your strengths. This is especially useful if you have some quality strengths to play with.
  2. Work out how to better meet demand - If utilized effectively, you can predict with some accuracy the level of demand for your products, including sales of specific items at certain times, and high/low times for customer visits. From here, you can schedule deliveries or staff to ensure products and staff will be available.
  3. Exceed expectations - While forecasting customer demand is important, what really keeps customers returning is when you exceed their expectations. One of the best ways to do this is by offering products or services the customers need them; or even before they need them or know they do. By understanding customer buying habits you can develop individualized campaigns that focus on their upcoming needs; offering useful products and/or services.
  4. Increase efficiency - Analyzing your existing data can help predict when you may have supply issues, or where production problems may crop up when launching a new product or service. With this warning system in place you can take steps to limit any negative repercussions or make provisions to guard against a predicted problem. This then can help increase overall efficiency.
  5. Better able to reach clients - By first tracking customer touchpoint data - when did they contact you and how - you can then use this data to forecast when your customers will be looking at social media, more willing to read an email you send, and even when they might be more willing to talk with you on the phone.
These are just a few of the reasons businesses use predictive analytics in their companies. If you are curious to learn more about how to create success for your business and the technology systems that support and allow you to utilize predictive analytics, contact us today for a chat.
Published with permission from TechAdvisory.org. Source.

May 22nd, 2014

Virtualization_May19_CModern technology makes it easier for owners to operate their business. Knowing which technology to use and the right time to implement it is essential if you want to boost productivity as well as reduce operating costs. One of the best ways to do this is to virtualize. While virtualization is being integrated more widely by business owners, many are still questioning what it actually is and whether or not to implement it.

What is virtualization?

Virtualization is the act of migrating physical systems into a virtual environment. In other words, it is the creation of a virtual version of a device or resource; anything from a server to an operating system. By providing a virtual view of computing resources, this allows you to turn one server into a host for a group of servers that all share the same resources.

How is it different from other systems?

With virtualization, you can instantly access nearly limitless computing resources which allow for faster and broader business capabilities. It also gets rid of haphazard IT rooms, cables, and bulky hardware; reducing your overall IT overhead as well as management costs.

While many look at virtualization as the cloud, in reality the cloud is just a part of virtualization. The most important function of virtualization is the capability of running multiple operating systems and applications on a single computer or server. This means increased productivity achieved by fewer servers. Virtualization can usually improve overall application performance due to technology that can balance resources, and provide only what the user needs.

When to virtualize?

Virtualization can be a solution for many businesses, but not for all. The key is to know exactly when to virtualize. Here are four situations where a business could virtualize systems:
  • Virtualize if you rely on technology - Companies that rely on technology often use several servers and technology from hardware like laptops and networks. Basically, if your company needs technology to operate, virtualization can help you reduce the overall operation costs.
  • Virtualize if your company exceeds 20 employees - Many tech experts agree that there is no need for virtualization if you have a business with less than 10-20 employees. With that number, traditional servers are usually more than enough to cater to your needs.
  • Virtualize if you can cover the costs - While virtualization is meant to reduce costs, like any modern technology it requires an initial investment. The cost of virtualization can be high for smaller businesses to implement, however you do have an option of working with an IT partner like us. We can help you realize cost-savings or even a Return On Investment (ROI). For companies with servers in place, virtualization can be as simple as installing a free program.
  • Virtualize if you want space - Certain business operators throw away a big chunk of their money on an extra room to house large server racks, wires or even IT personnel to maintain them. The issue here is the cost of maintenance, as well as limited office space. In this situation, virtualization can help make better use of space while reducing hardware costs.
There are several reasons as to why many businesses look into virtualization. Like any type of technology, it’s a tradeoff between practicality and money. If you think you’re ready to move your systems to a virtual world or are looking to learn more about virtualization solutions, contact us today.
Published with permission from TechAdvisory.org. Source.