Collecting customer data: 5 Ways to do it securely

Meeting peoples’ wants is a central tenet of business in every industry. To do this, you must collect and analyze customer data. But the means by which you obtain this data cannot be in breach of privacy laws, as that would risk legal, financial, and reputational consequences. By adhering to these five tips, you can […]

Effective ways of securely collecting customer data

For companies to succeed, they must be able to deliver value to their customers. This entails having a deep understanding of their clients’ needs and interests by collecting and segmenting customer data. However, they should first ensure that they are compliant with data privacy laws to avoid corresponding fines and penalties.