Marketing automation can be a large budget line item for a small- to mid-sized business (SMB). With limited means and resources, many SMBs would rather rely on good old human effort. However, sending emails, segmenting lists, following the buyer’s journey, and performing other essential marketing tasks manually is not just time-consuming, but it is also […]

Creating trending videos on social media is one of the best ways to catch people’s attention and market your brand. These are the seven types of video content you can use to bolster your marketing campaigns. Business introduction or behind-the-scenes If your company lacks an online presence, one of the best things you can do […]

Modern businesses use data in almost every aspect of their operations. Without immediate and constant access to it, organizations will come to a grinding halt. That’s why it’s critical to have data backups — in the event of a disaster, companies risk losing valuable data if they don’t have backup strategies in place.

As businesses continue to use more apps and tools that allow them to collect, store, and process customer information, the amount of data in their systems grows exponentially. However, not all of the collected information is important or even useful.

Data dashboards have become increasingly popular for businesses over the past few years. They are a great data visualization tool that gives you an overview of how your business is performing, catering to a wide variety of users, from marketing staff to project managers.

Your small business’s data is valuable, and utilizing it for growth strategies lets you discover opportunities. One way to do that is to use business intelligence (BI) tools. Multinational companies have been using them for years with the assistance of experts who help make sense of massive amounts of data.

As a business owner, you know that gaining and growing a solid base of loyal customers is crucial to the success of your venture. Therefore, the effectiveness and reliability of your customer relationship management (CRM) system will determine how far your company will go.

Even the best managed IT services provider (MSP) can overlook certain business continuity plan (BCP) details. This is why businesses should always be on the lookout for the following pitfalls of BCP to ensure that the plan works as it should. Over-optimistic testing The initial testing attempt is usually the most important, because it’s when […]

Tech fads often easily come off as mere gimmicks, but they can actually be an opportunity for your business to optimize processes and save money. To seize that game changer your company has been looking for, follow these tips. Be an early adopter One of the biggest factors in determining how successful your SMB will […]